Pwnager~Black God~

Friday, April 24, 2009

How advertising informs to our benefit

Advertisements are so rampantly found in our country today that the bombardment of them in local newspapers, magazines or websites is no longer a rare sight. Advertisements use the basis of visual appeal, along with the splendid layout and overture of it to attract consumers, mainly to buy their products. However, advertisements also work on the basis of selling information and artistic appeal along with products, which provides much scepticism for its authenticity. Although much doubt is on the trustworthiness of the advertisement, people are still willing to spend money of these products.

Advertisements are both the result of market forces and the nature of information itself, which could in turn be viewed as a marketing strategy. The ability to create advertisements would require a great arduous amount of thought process and consumer market understanding, in order to create an advertisement to win over the acceptance of the public. Not only must it be arrestive in the structure of its words, advertisements must provide a dazzling overview of the product, and consumers would not like to see their would-be car presented on a monotonous piece of newspaper.

Claims that are compelling in human nature are almost always true, not to mention that many companies in the urgency to provide their products with publicity, go to the extent of falsely acclaiming their products with qualities that it is deprived of, and marketing them with unmoral standards. Yet, many of a time consumers who are not observant enough often get mesmerised by the superb standards of the product, but fail to realise what truth may lie behind these conspicuous information. We, however, as consumers do not have the authority and obligation to prevent advertisements from popping up in our newspapers.

However, advertisements also benefit the consumer society as much as it defeats its purpose. It allows transparency and interaction between the consumer and the medium, in which case is the product itself. It allows the consumers to understand the product better , enabling them to grasp the functions of the product, hence considering the options of buying it.

We however cannot rely on everything we see. As the saying goes,” Do not judge a book by its cover”. There are countless companies out there who would go to various depths to polish on the fallibility of their products, hence making up false covers. I feel that this is a serious case of integrity, and any marketing business should not be given the exception to fabricate a claim, no matter how trivial. This would affect the whole nation’s marketing industry, tarnishing our nations name, and worse of all, make other business partners lose trust in us. To prevent such business disasters from happening, all marketing agencies should always proceed with candor.

Pwnager
8:46 PM